It's one of the questions we get asked most often: how much does a mobile app cost? The honest answer is that there's no single price — projects vary too much from one business to the next. But it is possible to understand the factors that make the bill vary, so you arrive prepared for your first conversation with an agency.
The number and complexity of features
The first factor, and by far the most decisive, is the number and complexity of features. A simple app that presents your products or services, with no user account or payment, needs far less development than an app with authentication, online payment, personalized push notifications, or real-time syncing with a back office.
The technical choice: native or cross-platform
The technical choice also affects the budget. Cross-platform development (React Native, Flutter) lets you share a large part of the code between iOS and Android, which significantly cuts development time compared to two native apps built separately. It's the option we recommend to most SMEs, unless there's a very specific technical need.
Custom design
Design also factors into the equation. A custom interface, designed for your brand and tested with your future users, takes more time than an interface built from standard components. It's an investment that's generally worth it, since a pleasant-to-use app translates directly into better retention.