It's the question 90% of entrepreneurs ask the first time they contact a web agency: "How much does it cost?" The honest answer is: it depends — but here are the real price ranges charged in Normandy in 2025, along with what they include and what they hide.
Professional showcase site: €1,000 to €5,000
A showcase site is the most common type of site for tradespeople, shopkeepers, independent professionals, and small businesses. It presents your business, your services, and your contact details, with the main goal of getting the visitor to contact you.
Under €1,500: proceed with caution. In this range, you typically get a site built with a page builder (Elementor, Divi) on WordPress, often from a modified template. The result can look decent, but the site will lack differentiation, performance will be average, and customization will be limited.
€1,500 to €3,000: a serious entry point. This range corresponds to a 5-to-8-page showcase site, designed and built custom or semi-custom. It usually includes basic graphic design, development, integrating your content (if you provide it), a contact form, and basic technical SEO optimization.
€3,000 to €5,000: the complete showcase site. Above €3,000, you can expect a fully custom design built from scratch, polished animations and interactions, a content strategy, in-depth SEO optimization, and training on managing your content.
E-commerce store: €3,000 to €15,000
Building an online store is more complex than a showcase site: product catalog, detailed product pages, cart, secure payment, order management, stock, and returns.
€3,000 to €6,000: essential e-commerce. For a store with fewer than 100 products, WooCommerce (on WordPress) is often the best-suited solution. This budget usually includes installation and setup, brand visual design, adding around ten products, and payment configuration.
€6,000 to €15,000: high-performing e-commerce. For stores with a larger catalog, advanced features (product configurators, subscriptions, loyalty programs), or high performance needs, custom development becomes necessary. This is also the range for projects requiring integration with an existing ERP or management tool.
Custom web application: starting at €8,000
SaaS platforms, business tools, client portals, marketplaces, or applications with complex features fall into this category. Rates vary so much based on scope that an estimate without a detailed brief doesn't mean much.
What quotes rarely include (and what to ask about)
Several cost items are often left out of quotes and lead to unpleasant surprises:
Hosting and the domain name. High-performance hosting costs between €10 and €50 a month depending on site size. The domain name is between €10 and €50 a year depending on the extension.
Monthly maintenance. A WordPress site needs regular updates (plugins, theme, WordPress itself) to stay secure. Expect between €50 and €200 a month for a serious maintenance contract.
Content creation. Most agencies add your content if you provide it. If you need someone to write your copy and take your photos, that's an additional service.
Advanced SEO. Basic technical SEO optimization is usually included, but an ongoing content strategy and link-building actions are separate monthly services.
How to compare two quotes
When you receive two very different quotes (say, €1,800 and €4,500 for a similar site), the questions to ask are: what's included in each one? What's the level of customization? Who does the work (a senior professional or an intern)? What happens after delivery?
A cheaper quote can end up costing more in the end if you have to pay another provider to fix issues or your site generates no results.
Our pricing approach at La Casa de Com
We don't practice hidden fees. Every quote is broken down item by item, with a precise description of what's included. We run a free discovery call before any quote, to precisely understand your needs and offer a solution suited to your budget and goals.